NBC tried moving Rock Center with Brian Williams to a new time period but, alas, the result was the same.
The news magazine show shifted from Mondays at 10 p.m. to Wednesdays at 9 p.m. to make room for NBC’s new musical Smash. Rock Center delivered 5.3 million viewers and its usual 1.1 rating in the adult demo. The time period recently housed Harry’s Law (and averaged the same rating). NBC also aired Whitney (4.1 million, 1.5) and Chelsea (3.7 million, 1.5), both down 12 percent. At 10 p.m., L&O: SVU (6.7 million, 2.2) improved heroically on its Rock Center lead-in. READ FULL STORY