It’s easy to be cynical about the Golden Globes. So easy that it feels cheap, dumb and soul-killing to snark about them. But here we go anyway! The awards, given by the Hollywood Foreign Press Association, have long been integrity-challenged; the tales are numerous, ridiculous, Google-able. This isn’t to say the honor is worthless. But I would say that if a past winner were in sudden need of a doorstop and could only choose from the many different trophies on their mantle to perform that function, they should pick the Golden Globe. Unless they also happen to have a People’s Choice Award.
The Golden Globes might be absolutely meaningless as measures of critical consensus and artistic achievement—but the award is, nonetheless, a cultural icon denoting quality, and so it has value as a marketing tool for Hollywood studios looking to get attention for films that deserve to be seen. If an ad touting Golden Globes nominations for Boyhood gets you off your butt and into a movie theater to see Boyhood (please, do this!), or to knock on my door to borrow my screener (don’t do this, please), well, then, good on you, Golden Globes! You are an ends-justify-the-means credit to society. The CIA envies your raisins. READ FULL STORY