NBC and MSNBC were the most watched networks during last night’s Democratic National Convention, which was highlighted by a well-received speech from First Lady Michelle Obama. According to Nielsen Media Research, 5.0 million watched on NBC during the 10 o’clock hour while another 4.1 million tuned in to MSNBC’s coverage.
While Fox News dominated the Republican National Convention last week, surpassing the major networks each night, last night was a big win for MSNBC, which saw its viewership nearly double from opening night of the 2008 DNC. In what might be considered a surprise, the total audience for all six major news organizations’ coverage held steady from four years ago — up a tick, actually, from 21.7 million to 21.9 million — and slightly topped Night 1 of the Republican’s convention in Tampa.
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