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'Mad Men' and feminism: A place for Peggy, Joan, and Megan in the movement?

It’s impossible to talk about the women of Mad Men without talking about feminism. But now that we can finally discuss when season 6 picks up (the wee hours of 1968), we can also address what our working heroines think of their position in the burgeoning movement.

Peggy Olson (Elisabeth Moss) and Joan Harris (Christina Hendricks) are both in very different positions now then they were when we first met their characters five seasons ago (or eight years by Mad Men‘s timeline). Both women have made significant professional strides while suffering consistent humiliations at the hands of their male colleagues and superiors. If the beginning of season 6 is any indication, we should expect to see more of both Peggy and Joan as they try to conquer their new positions — Peggy in a more senior role at a new agency, Joan as a Partner with Sterling Cooper Draper Pryce. Though both might seem emblematic of a larger movement, it’s unlikely that it was rooted in any sort of feminist consciousness. When EW spoke to Hendricks and Moss, both were hesitant to categorize their characters as feminists.

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