Ratings for Conan O’Brien’s TBS talk show may have dropped notably since his mega-hyped fall debut, but that doesn’t faze his network’s programming chief.
Michael Wright, head of programming at TBS, says that O’Brien’s current nightly average (around 1 million adults 18-49), and his relatively youthful median audience age (33), is good enough to keep renewing the show.
“I discount the first week’s ratings, as anybody should for a talk show or even a scripted program,” said Wright after entertaining TV critics visiting the Conan set. “It’s landing right about where we expected it to. At this number, Conan will run as long as he wants it to.”
Which sounds great for Coco fans, but also prompts a follow-up: How long does O’Brien want to continue as a talk show host?
Luckily, O’Brien was standing ten feet away, and had something to say on the subject — and a few words David Letterman, Jay Leno, NBC and whether he’s a sex symbol too. READ FULL STORY »