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The Cougar Town cast has pounded grapes, traveled the country, and, from a promotional point of view, pretty much killed themselves getting word out about the return of their show tonight for an exciting third season after a lengthy absence. (EW readers likely have heard the news.)
But the result of their efforts — and, in turn, the true power of guerrilla, self-funded promotion — won’t be known until tomorrow morning, when overnight ratings are released. Though, even then, creator Bill Lawrence, who largely funded the massive campaign pegged to the show’s return, says he’s trying to stay realistic about the possible ratings outcome for a show premiering on Valentine’s Day. “Here’s what I really think will happen: I think the show will not premiere as high as people hope,” he admits. “And what I hope will happen is what always happened on Scrubs when they brought it back. The first week, the numbers are always lower than their predecessor….But what would happen then, as people became educated that the show was back on, each week it would be higher. The next week, the gap would be closed.”
Should his prediction come true, he’s prepared himself for the reaction — the Internet will try to stick a toe tag on Cougar Town. “We’re such an immediate culture that you immediately read on blogs is, ‘It’s dead!’ I read that about Scrubs for four years in a row,” he says. READ FULL STORY »