In 2004, Laguna Beach introduced viewers to the lives of Californian high schoolers, complete with rivalries, relationships, and fancy cars. Now, The Chernin Group is partnering with AT&T to bring the next generation its own Laguna Beach … with a bit of a twist.
On June 17, The Chernin Group will kick off a new reality show, titled @SummerBreak, which will follow eight high school juniors and seniors through their final summer together in California. But here’s the thing: The drama won’t unfold on your television. Instead, the entire eight weeks of drama will play out through social media. Viewers will follow the lives of the carefully casted teens through Twitter, Instagram, Tumblr, and YouTube.
EVP of Production and Programming at Chernin Digital Billy Parks talked to us about the logistics of the show and why he thinks it will work: READ FULL STORY