Considering Hallmark Channel’s annual “Countdown to Christmas” programming begins on Halloween, it should come as no surprise that Christmas is on the mind of Michelle Vicary, executive vice president of programming and network publicity for Hallmark and Hallmark Movies & Mysteries, all year round. “We right now are in development and some stages of pre-production and finalizing scripts for 2015,” she says. “We like to get real snow as often as we can, but yes, there will be some movies that’ll be shot in the summer and people will be shivering in 80 degree weather with the fake snow.”
This year’s 12 original holiday movies have reached 56 million unduplicated viewers and made Hallmark the most-watched cable network among households and women 25-54 for seven weekends. Here’s a peek behind the curtain.