NBC is excited about the third season of Hannibal. They just wish you were, too.
At the network’s Television Critics Association press tour in Beverly Hills on Sunday, NBC chairman Robert Greenblatt addressed the dilemma the network faces about its critically acclaimed horror darling and the ratings challenge it faces in its Friday night timeslot.
“Hannibal is…one of the best shows we have creatively, and it’s one of the best-reviewed shows this network has had since I’ve been here. We still struggle to find an audience for it,” Greenblatt told critics. “It’s great, we’re keeping it going, we keep trying to build the audience, but if this were on a cable network, the small audience wouldn’t matter and it would be deemed more successful than it is on our network.” READ FULL STORY