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'Mr. Selfridge' trailer: Starring Jeremy Piven's mustache

“We’re giving them style, glamour, razzmatazz!” says Jeremy Piven in the new trailer for Mr. Selfridge, an ITV/PBS series set to run in the new year. Piven plays Harry Gordon Selfridge, the American founder of the British department store Selfridges, who was responsible for popularizing the phrase “the customer is always right,” a decidedly un-Ari Gold sentiment.

Click past the jump to take a look at the upbeat trailer, set to “Sing, Sing, Sing (With a Swing).”

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