Is it over? Can Fox peek out from behind their fingers now? Is it safe to look at Nielsen’s morning emails yet?
Fox’s American Idol may be finally leveling off in the ratings. After weeks of sharp and alarming and consistent declines — Idol was almost tied by ABC’s Scandal! — the last two episodes of the reality veteran have not dropped. In fact, both episodes went up slightly from the previous week. Last Thursday’s hour inched up 4 percent. And now last night’s two-hour Wednesday edition climbed 7 percent. Maybe season 12 finally found its bottom.
If so, not a moment too soon. Wednesday’s Idol had 12 million viewers and a 3.2 adults 18-49 rating in the demo. Modern Family (10.2 million, 3.8 rating) easily beat it and Criminal Minds (11.3 million, 3.0) was in the ballpark.
During tonight’s Idol results show, the reality competition will try something new. Fox will put a small box on the screen showing behind-the-scenes footage of the competition during the commercial breaks — thus hoping to hold your attention while sponsors like Ford, Coke and AT&T pitch their wares. TV advertisers are now so desperate for your attention that they’ll settle for having half of it. (And why not? It’s how advertising everywhere else works — from billboards to online banner ads.)
Meanwhile, the second week of ABC’s laboriously titled new sitcom How to Live With Your Parents (For the Rest of Your Life) experienced a ratings drop. The Sarah Chalke comedy fell 14 percent for its second episode to 7.3 million viewers and a 2.5 rating among adults 18-49. For a show airing after Modern Family the performance by HTLWYPFTROYL is getting kind of soft.
Also last night: CBS crime dramas were up slightly. NBC’s Hannibal pilot encore picked up some additional sampling and retained nearly all of its SVU repeat lead-in. Click below for the full chart. READ FULL STORY »