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'Nathan for You' season 2 trailer: A liquor store that sells to minors? -- EXCLUSIVE VIDEO

Small business owners are ready to rejoice — or just scratch their heads again: Nathan Fielder returns with another season of Nathan for You, a for-profit Comedy Central series in which the Canadian comedian who majored in business at the University of Victoria tries to give the little guys some big ideas to pimp their bottom lines. If the following trailer for season 2 (which begins July 1 at 10:30 p.m.) is any indication, there will no be sophomore slump when it comes to his money-making ploys. An auto mechanic who submits to a lie detector test to prove his honesty? A liquor store that boasts that it sells to minors? A smartly named coffee shop that capitalizes on the industry leader’s buzz? A pet store that advertises on a tombstone at a pet cemetery? A naked Nathan wearing a bald cap while sandwiched in…something? Not exactly sure what that last one is about, but press play to see what happens when commerce meets comedy.

'Nathan For You' season 2 sneak peek: Why is Nathan holding a funeral for a fly? -- EXCLUSIVE PHOTO

Things will turn deadly serious during season 2 of Nathan For You, the quirky Comedy Central series on which host Nathan Fielder offers small businesses unconventional methods to boost their bottom line. In an upcoming episode of the show — which returns July 1 at 10:30 p.m., following Drunk History — he sets out to help a pet store.

“You lose a pet, you go to a pet cemetery, and then you probably need a new one, so I thought that would be the best place to advertise,” Fielder tells EW. “The only problem was they don’t allow advertising at a pet cemetery, but there’s no rule about what you’re allowed to put on a gravestone. So I decided I would bury a pet and then post an ad for the pet store on that pet’s gravestone.” And just how did the pet-cemetery owner react? “Once we brought in the gravestone, I think it was a little bit different than he had envisioned. He has kind of the reaction you might expect — but also kind of not.”

If you mouse over the photo below, Fielder will walk you through the finer points of this potentially profitable prank involving a deceased fly, which apparently is just one of many, er, buzzy stunts he has planned for this season. (See: Dumb Starbucks.) READ FULL STORY

Comedy Central's Nathan Fielder revealed as the man behind Dumb Starbucks

It looks like the dumb joke is on us.

Comedy Central’s Nathan Fielder revealed Monday that he’s behind Dumb Starbucks, the mystery coffee shop that made its debut in Los Feliz, Calif., over the weekend. Fielder, who’s currently filming the second season of his show Nathan for You, explained that the Los Feliz location of the store — which first garnered attention for its impressive re-creation of the Starbucks logo — will remain open through Friday.

In Fielder’s show, he helps business owners use funny strategies to try and succeed, though we’re doubting Starbucks is one of his clients. That being said, Fielder is not worried about using the trademarked Starbucks name, considering that what he’s doing is clearly a “parody art.”

So what’s Fielder’s next step? According to him, Brooklyn might be in need of a Dumb Starbucks all its own…

The inaugural Dumb Starbucks location even attracted some celebrity clients. The Office star Rainn Wilson waited in line with the regular people to go to the dumb coffee shop over the weekend:


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