ABC’s launch of the first black family sitcom on a major broadcast network in years got off to a good start Wednesday night. The boldly titled Black-ish, starring Anthony Anderson, opened to strong numbers after the return of Modern Family and ranked as the night’s second highest-rated show.
Black-ish had 10.8 million viewers and a 3.3 rating among adults 18-49 at 9:30 p.m. The big mitigating factor here is the size of its lead-in from Modern Family (10.9 million and a 3.7)—last year’s Super Fun Night, for instance, opened to a 3.2 in this slot and quickly faded. Yet ABC points out Black-ish had the highest-ever retention of Modern Family viewers for a regular comedy debut in this slot.
Opening acts The Middle (7.4 million, 2.1) and The Goldbergs (7 million, 2.3) performed well, while 10 p.m.’s Nashville season 3 opener (5.6 million, 1.5) was down 25 percent from last year. ABC is particularly happy with The Goldbergs, since this is a new timeslot for the show on a different night—yet its rating was the 1980s-set comedy’s second-best ever. READ FULL STORY