Sirius XM Radio and Comedy Central are teaming up to create a new channel on the satellite radio service devoted to showcasing the television network’s stable of stand-up comics.
The companies said Tuesday that they are hoping to launch the channel this spring, preferably around April Fools’ Day. Sirius already has eight channels devoted to comedy, including Laugh USA, Blue Collar Comedy, Raw Dog Comedy and Jamie Foxx’s Foxxhole.
For Comedy Central, the radio channel is part of the company’s effort to spread its brand outside of television. The network offers package concert tours with comedians and regularly sponsors shows at prominent comedy clubs, said Mitch Fried, executive vice president of enterprises at Comedy Central.