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AMC drama to become first show to ever premiere on Tumblr

Tumblr just became a lot more than the place to find the best GIFs.

In anticipation of its newest 10-episode series, Halt and Catch Fire, AMC is launching a two-week, full-episode sneak preview on Tumblr and AMC.com, making it the first-ever television show to premiere on Tumblr.

Halt and Catch Fire, created by Christopher Cantwell and Christopher C. Rogers, follows the rise of the PC in the early 1980s, roughly one year after IBM.

Halt and Catch Fire is a fun ride through the early days of the PC era, a time when no one could imagine a portable computer weighing less than 15 pounds, let alone one that was a few ounces and doubled as a phone,” AMC President Charlie Collier said in a statement. “It’s a perfect show for summer and – given the subject matter – a good fit for Tumblr’s first TV series premiere and AMC’s first social media screening.” READ FULL STORY

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