As the media obsesses over NBC’s late-night transition plan, The Colbert Report is taking a victory lap.
By one ratings measurement technique that’s contested by the broadcast networks, Stephen Colbert’s late-night show has beaten The Tonight Show among the valuable adults 18-49 demographic for a full quarter.
The Daily Show has averaged 2.5 million viewers and a 1.3 adult demo rating for the first three months of the year among first-run episodes. Colbert Report has averaged 1.9 million viewers and a 1.0 rating. The Tonight Show with Jay Leno has averaged 3.6 million viewers and a 0.8 rating. Leno’s show is the top-rated late-night program on the broadcast networks.
“They’re all fighting for third place now,” declares Comedy Central’s ratings release. READ FULL STORY »