During last week’s Upfronts presentations, Turner networks TNT and TBS announced that they will become the first entertainment networks to live stream content nationwide across multiple platforms 24/7. Cable subscribers will be able to watch a simulcast of the two networks’ programming via apps currently called TNT and TBS that will soon be rebranded as Watch TNT and Watch TBS.
Turner (which, like EW, is owned by TimeWarner) already streams live content for its networks CNN, HLN, and Cartoon Network, though only CNN and HLN stream 24/7. News and sports were among the first types of programming Turner made available live. Jeremy Legg, Turner SVP of business development and multi-platform distribution told EW that “it got to the point where we felt like the market was mature enough that we bring the next set of content online. So our general entertainment networks were the next logical place to begin streaming. This is in some ways the last set of streaming that we’re doing rather than the first…. It’s obvious to us that consumers want to be able to access our content on these other platforms.” READ FULL STORY »