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Best of 2012 (Behind the Scenes): Matthew Weiner and Jessica Pare on 'Zou Bisou Bisou,' the '60s tune that kept 'Mad Men' humming

When Matthew Weiner cast Montreal native Jessica Paré as a pretty assistant at Sterling Cooper Draper Pryce, only a few people knew that she would eventually become Mrs. Don Draper. Initially, Paré was not one of those few, so even after a moon-eyed Draper proposed to her during the final episode of season 4, she understood that her next scene could very easily include her resting peacefully in a casket. But Weiner had other ideas, and in the long-awaited season 5 premiere, he unveiled a whole new show dynamic, with Don and Megan’s relationship at the heart of it. “I said it as a joke, but the story of the season for me is that Don and Megan are soul mates,” says Weiner. “They are one person and that person is Don. And right in that first episode, there’s a line from Roger where he says, ‘They’re all great until they want something.’ As soon as Megan starts to separate from him by rejecting advertising and pursuing her acting career, it’s very hard on them. It’s very hard on him.”

In that two-hour premiere, titled “A Little Kiss,” the seeds of the season’s tension were ingeniously planted with one amazingly hypnotic song and dance number. Harry Crane wasn’t the only member of the audience who was mesmerized by Paré’s sexy rendition of Gillian Hills’ playful 1960 single. “Zou Bisou Bisou” was practically trending online before the episode concluded, and the catchy tune would reverberate for weeks. Below, Weiner reflects on the kernel of the idea that sprouted into an unforgettable moment for the Emmy-winning AMC drama, and Paré describes the terrifying challenge of bringing it to the screen.

For more stories behind this year’s top moments, click here for TV and here for movies.

MATTHEW WEINER: It would be a lie to say there wasn’t a showmanship aspect to it. We’d been off the air for 17 months — against my will — and I really wanted to make sure that we gave the audience some bang for their buck. It wasn’t the major thing, but it’s certainly where some of it came from. For me, the origin of the idea was that Don had proposed to this woman, and the audience didn’t even know if he was going to marry her. And the audience didn’t know anything about her. And I kind of wanted to give her a character moment, especially if the whole season was going to be about their relationship and what it meant to Don — to sort of introduce her to the audience and to the other characters through her personality. What I thought was, it’s one of the old saws of all entertainment — the surprise birthday party — and I loved the idea that this woman was very different from the people at the office. That she was younger, that she had a different set of rules, that she was more fun-loving, that she was extroverted, and that Don’s intense, almost-pathological privacy was going to be broken by this woman’s personality. She is throwing the surprise party — which means he has no say in it. No one knew at that time she was going to become an actress, so what better time to show her do this song for him, in front of all his “friends.” I mean, it was story: this is who this woman is. I think people thought that the whole story was going to be about him hiding his past from her, but you find out right there and then that she knows it all. So where is the show going to go? Well, whether you realize it or not in that episode, you just witnessed the major conflict in their relationship. That she has her own personality and Don can’t control it. She is expressing her sexuality out in front of everyone.

I love music from this period. I didn’t know it was a genre, but I was raised on a lot of light French movies. There was a lot of this music in the Pink Panther movies and things like that, American movies with a little bit of European flair to them. So I was looking for the right sort of sexy song for her to sing, and for some reason or another I found this song, realized I’d heard it before, and it just had the perfect mix of childishness and sexiness that made it a socially-appropriate strip tease. The other thing was I wanted it to feel like a real person doing it. I didn’t want it to feel like it was some big, rehearsed choreographed number. I wanted to feel like it was somebody who had just sort of practiced it a few times in their house and had the guts to do it. READ FULL STORY

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