The Voice. Sure the singing competition show’s ratings are huge for those spinning-chair auditions, but once the series goes into the battle rounds, look out — those numbers drop like a rock.
Not this time.
The Voice has shown better retention of its audition-round ratings than previous cycles of the show. And last night, ratings went up for the second time this week. Yeah, The Voice is calling the current episodes “knockout rounds” but they’re basically a twist on the battle format — and all part of NBC and executive producer Mark Burnett’s plan to change the show this cycle specifically to reduce the number of viewers ditching once auditions ended (more coaching, knockout rounds, adding “the steal”).
Voice had 12.1 million and a 4.6 rating in the adult demo. That’s up 7 percent from last week and was the night’s top-rated show. READ FULL STORY