NBC won Monday night with another impressive performance from The Voice, but its new drama series Smash fell a worrisome amount in the ratings.
Smash (8.1 million viewers, 2.8 adults 18-49 rating) was down 26 percent from last week’s premiere, yet still won the 10 p.m. hour. Smash‘s dip partly reflects a drop from its lead-in, The Voice (16.1 million, 5.9), which fell 12 percent from last week’s debut.
You don’t want to paint Monday’s ratings poorly for NBC because, when taken as a snapshot, this was a great night for the network — NBC won every time period and put pressure on rivals (usual victor CBS watched its sitcom block fall to season lows). Yet when looking at ratings, you’re also following the trends. The Voice dip is actually good news, declining a mere 12 percent the week after a show’s huge Super Bowl-fueled launch is as strong as one can reasonably expect. The Smash drop is problematic, however. The musical was at a fine level — you just hope the brakes come on during the next couple weeks. READ FULL STORY