After weeks of victory-lap headlines, NBC’s The Voice is starting to falter somewhat in the ratings — with Fox’s American Idol retaking the lead.
NBC’s music competition continues to rule most nights it airs, just like Tuesday evening when the first Voice results show of the season dominated a somewhat modestly rated field of contenders. The Voice delivered 8.4 million viewers and a 3.2 adults 18-49 rating. With ABC’s Dancing With the Stars results show (15.4 million, 2.7) down 13 percent and Fox’s tent-pole comedy New Girl (4.6 million, 2.3) down 12 percent, how can you bag on The Voice, right?
Except, The Voice has declined the last five weeks in a row. It’s down 52 percent this week from its first Monday episode. And while the media justifiably made plenty of noise about The Voice overthrowing Fox’s genre-leading American Idol back in February, few noticed that three weeks ago, the Idol performance show climbed back to the top of the weekly race — and has stayed there.
Both episodes of The Voice this week are actually below the show’s first week of live shows last year, which aired during June when TV viewing levels are traditionally lower. And that ratings slippage is despite The Voice receiving a record-setting boost at the start of this second season thanks to its Super Bowl lead-in. READ FULL STORY