Fox renewed The X Factor by early November during its first two years on the air.
So far this fall … [crickets].
The industry’s widespread assumption is that the bombastic competition series will be canceled due to low ratings. That’s been our assumption, too. Yet we’re hearing Factor‘s fate is not yet sealed. In fact, sources say Fox and Factor producers have started renewal discussions on a potential fourth season. The negotiations are for a reduced number of episodes (more on that later). Mind you, these talks are just that — talks — and no guarantee of a pickup. But some sources contend the show’s renewal odds have actually turned slightly in favor of the show coming back, which is surprising (Fox, FremantleMedia and Syco had no comment).
You know the numbers are ugly: Factor‘s third season dive-bombed. The singing competition debuted down 38 percent among adults 18-49 from season 2 (which, in turn, was down from season 1). Since then, Factor has hit one all-time-low rating after another. “If it’s good, the ratings will go up,” X Factor chief Simon Cowell boldly told EW at the start of the season. “If it’s terrible, they’ll go down.” So by Cowell’s own logic, The X Factor this season has been “terrible.”
So why consider bringing it back?
The reasons for Fox’s hesitation to pull the plug on Factor are complex and network-y, but have some compelling logic. READ FULL STORY