The fall season hasn’t even officially started, and already one heavily-hyped show is looking like a bomb: Fox’s Utopia continued its ratings slide during its Friday night premiere. The reality experiment fell to 2 million viewers and a 0.7 rating among adults 18-49.
Here is the Utopia trend so far: 2.0 demo rating for its Sunday NFL-fueled debut, down to 0.9 for its regular Tuesday time slot premiere, and now 0.7 for its Friday opener. (Utopia will regularly air twice a week, Tuesdays and Fridays.)
Since new shows typically drop in the ratings for each of their first three epiosdes (at least), and since each of Utopia‘s time slots has been subsequently weaker, one would have expected each of these episodes to go down. Yet Sunday’s opening number was a disappointment—and the extant of that Tuesday drop was alarming. So now even a little erosion on Friday, expected or no, results in numbers that are deep into the cancellation red zone. Utopia was beaten, for instance, by a repeat of ABC’s Last Man Standing (4.5 million, 0.9).
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