Even as Good Morning America solidifies its status as the most popular morning program, ABC isn’t the only network where executives have been smiling lately.
The CBS This Morning broadcast is actually growing at a faster rate, according to the Nielsen ratings company’s measurement of viewers during May. The CBS telecast, though, remains in third place behind Good Morning America and NBC’s struggling Today show.
It’s a remarkable time of viewer experimentation at a time of day when habits are often difficult to break. That has to be encouraging to CNN, which premieres its New Day morning program in two weeks.
During a newsy month, Good Morning America averaged 5.7 million viewers, up 10 percent from 2012. Its nearly million-viewer lead over Today, at 4.78 million, represents a dramatic shift; in May 2012, the two telecasts were nearly tied, with Today holding a slight lead. READ FULL STORY