Image Credit: Fox
NBC’s Golden Globes presentation slipped in the ratings this year, while over on Fox the debut of new animated comedy Napoleon Dynamite picked up some heavy sampling thanks to the NFL.
The 69th annual awards event delivered 16.8 million viewers and a 5.0 rating among adults 18-49. That’s down 4 percent from last year in the key adult demographic, though off only 1 percent among total viewers. The Globes audience was mostly steady during the telecast itself (so viewers didn’t tune out after Ricky Gervais’ unexpectedly softball monologue). It’s NBC’s highest non-sports telecast in the slot since last year’s Globes.
There’s some early ratings slipperiness over on Fox: The Giants vs. Packers game pushed into prime time, boosting the network’s animated block, but also making these early numbers squishy. Still, the debut of Napoleon Dynamite (9.5 million viewers, 4.6 preliminary adults 18-49 rating) opened really strong at 8:30 p.m. thanks to the NFL’s wind at its back. Fox expects the show’s number to drop only slightly when time-zone-adjusted rating are released. A second Napoleon episode at 9:30 p.m. (7.2 million, 3.6) was still hearty. The Simpsons 8 p.m. time slot doesn’t have anywhere close to an accurate number yet since it contained overrun from the game. Family Guy (8.5 million, 4.4) also aired. READ FULL STORY »










