After a fall filled with positive signs for NBC, the Peacock Network has suffered a major blow.
For the first time ever, Univision has so-far edged NBC out of the top four networks during the highly competitive February sweeps period, a time when ratings are traditionally important to networks as they help determine local ad rates. In the first 20 days of sweeps, NBC averaged a 1.2 rating in the 18-49 demo while Univision has averaged 1.5. CBS (*4.9), Fox (2.0), and ABC (1.7) make up the top three so far. READ FULL STORY