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'Utopia' ratings drop again: How long will it last?

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The fall season hasn’t even officially started, and already one heavily-hyped show is looking like a bomb: Fox’s Utopia continued its ratings slide during its Friday night premiere. The reality experiment fell to 2 million viewers and a 0.7 rating among adults 18-49.

Here is the Utopia trend so far: 2.0 demo rating for its Sunday NFL-fueled debut, down to 0.9 for its regular Tuesday time slot premiere, and now 0.7 for its Friday opener. (Utopia will regularly air twice a week, Tuesdays and Fridays.)

Since new shows typically drop in the ratings for each of their first three epiosdes (at least), and since each of Utopia‘s time slots has been subsequently weaker, one would have expected each of these episodes to go down. Yet Sunday’s opening number was a disappointment—and the extant of that Tuesday drop was alarming. So now even a little erosion on Friday, expected or no, results in numbers that are deep into the cancellation red zone. Utopia was beaten, for instance, by a repeat of ABC’s Last Man Standing (4.5 million, 0.9).

Two questions: READ FULL STORY

Fox's new fall shows: A snap judgment

When Ryan Seacrest kicks off the upfronts by welcoming Pitbull to the stage with his entourage of booty-dancers, you know that Fox isn’t catering to your mom. (Unless your mom is one of Pitbull’s booty-dancers, in which case, lucky you!) So it’s no surprise that Kevin Reilly, Fox’s chairman of entertainment, followed Pitbull’s performance with the announcement that Fox is branding itself as “America’s Next Generation Network,” focusing on a youthful audience. That might also explain why Andy Samberg was there, making some decent quips for the benefit of his fellow Next Generation Americans — and a few self-aware advertisers, too. (“Who’s ready to laugh? Who’s ready to pretend that we weren’t all forced here by the invisible hand of capitalism?”) When he wasn’t dreaming up joke shows that sounded real (X-Men Origins Days of Future Past Collectors Cups — the Show), he was doing a pretty good job introducing real shows with jokes. “Is this the best lineup of shows that Fox has ever assembled?” he asked. “I’m not gonna lie to you. Moving on!” And, yet, a few projects looked promising, even for very old viewers  — like, say, anyone over 22. READ FULL STORY

'Dancing With the Stars' showrunner leaving for 'Utopia'

When season 18 of Dancing With the Stars wraps on May 20, executive producer/showrunner Conrad Green will take his final bow.

EW has confirmed that Green, who was been with Dancing since its launch, is leaving to work on Fox’s Utopia, a new project from Big Brother creator John del Mol. Utopia will take 15 people and put them in an undeveloped location to build their own civilization. They will have an entire year to do so, amidst eliminations and other reality show shenanigans.

Big Brother‘s Jon Kroll will also join Utopia as an executive producer.

Deadline first reported the news.

 

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