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World Cup final sets viewership and social-media records

Germany took a narrow 1-0 win over Argentina to win last night’s World Cup final, but the match’s ratings scored much higher numbers.

The match, which saw the first-ever championship win for a European team on South American soil, drew the largest-ever audience in Germany, with 34.75 million in overnight viewings, according to Deadline. The big winner, however, was social media.

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World Cup opener a ratings high for ESPN

The 2014 FIFA World Cup is setting records for ESPN, which scored its highest-rated World Cup opener when 4.435 million viewers tuned into the Brazil-Croatia telecast on Thursday.

It marked the fourth-highest-rated match of all group play games dating back to 1994 for the network, and was ESPN’s best non-U.S. game. Brazil’s 3-1 victory also became the most-watched event on the digital platform WatchESPN, bringing in 1.1 million unique viewers.

Meanwhile, Univision Deportes — the Spanish-language network broadcasting matches in the U.S. — is outdelivering the venerable sports network’s coverage of the World Cup in a number of markets and outpacing its own coverage of the 2010 soccer tournament.

Through the first four matches, Univision Deportes is beating ESPN/ESPN2 by 34 percent among total viewers. The best-performing markets for the network during World Cup broadcasts so far have included Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento. READ FULL STORY

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